App Store strategy and data analysis
How Shopify App Store search works, and how to read your own rank data.
SASI is winding down with Mantle. Where the App Store Index goes now.
SASI, the Shopify App Store Index by Mantle, is shutting down. What its users lose, where the rest of Mantle goes, and how Asomify carries the App Store slice.
Read postHow the Shopify App Store ranking algorithm actually works
How the Shopify App Store ranking algorithm decides search order: the relevance signals you write, the quality signals you earn, and which ones matter most.
The parts of your listing that move your rank
Title, subtitle, description, and screenshots each do a different job in App Store search. What each field really moves, and where your edits pay off most.
Built for Shopify: where the badge helps your rank
Built for Shopify buys search placement, not relevance. What the badge changes in App Store rankings, where it helps most, and whether it’s worth the work.
Your rank dropped. Is it you, a competitor, or the algorithm?
A short diagnostic for a Shopify app ranking drop: tell daily variance, a category shift, and a competitor apart before you rewrite a listing that was fine.
Keyword research for a Shopify app, without the guesswork
Keyword research for a Shopify app, from real merchant searches not your feature names. Build the seed list, cut to winnable terms, map them to your listing.
What your KES Score is telling you to do next
Your KES Score is a single 0–100 number per keyword. What goes into it, how to read a high, mid, or low score, and how to turn it into this week’s work list.
Finding the keywords your competitors left open
How to find Shopify app keyword gaps: read the keyword matrix for terms that pair real install volume with a leader at the top you can realistically beat.
Rank tracking is not ASO. It’s the first 10% of it.
Rank tracking is only the first 10% of ASO. Why “see your rank” tools fall short for Shopify app teams, and the three signals to track per keyword instead.
Reading the anomaly log: what counts as an algorithm shift
How to read the anomaly log: the 20% threshold that flags a Shopify algorithm shift, the major, minor, and info tiers, and what a flagged day means for you.
Does ChatGPT recommend your Shopify app?
Does ChatGPT recommend my Shopify app? It depends on whether the model names your app for a merchant’s question. How to check it by hand and track it over time.
AEO vs GEO vs ASO: what each means for a Shopify app
AEO vs GEO for apps, plus ASO, explained for Shopify app developers. What each term means, how they differ, and the one surface where a merchant finds your app.
Is there search volume data for the Shopify App Store?
Shopify App Store search volume isn’t published, and no tool measures it like Keyword Planner measures web search. Here’s what you can estimate instead.